![]() Sony also makes Android-based tablets, with its PlayStation brand a key part of devices like the Sony Tablet S. Sony makes smartphones – it bought back the other half of Sony Ericsson in 2011 and has since released several Android handsets, although the company recently said it was "exploring" a partnership with Microsoft to make a Windows Phone. What might a winning strategy look like for Nintendo? One place to start is by examining what its two main rivals in the console market, Sony and Microsoft, have been doing on smartphones and tablets, with lessons to learn about several possible strategies. ![]() "We cannot continue a business without winning. We must take a skeptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each." It’s not as simple as enabling Mario to move on a smartphone," he told a press conference in Osaka, according to Bloomberg. "We are thinking about a new business structure. Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business.
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